Pet WiPees™ Ear is targeted for more than just cleaning. Lactic acid & sodium bicarbonate help to soften earwax to make it easily removable, omega oils help moisturize dry, inflamed ears, and natural sugars help reduce the bacterial population that can lead to ear infections. Medical solutions can help, but are often a reactive solution. Pet WiPees™ Ear can be used every day as a preventative solution to irritation or infection. Pet WiPees™ have full ingredient transparency, and don’t use known irritants like alcohols, betaines, or sulfates, because we were tired of turning over labels and finding unsafe ingredients. We took into account how much better furbaby noses are (100,000x, by the way), so Pet WiPees™ only have scents that were approved by a panel of veterinarians to be safe & nontoxic. Safe for both dogs and cats and always a smart option to carry for pet care.