This shampoo is for crisp coat breeds ideal to cleanse without softening. It contains Quaternized Keratin, Vitamins C + E + Panthenol, and natural extracts of Aloe Vera, Nettle and Helichrysum. Suitable for dogs and cats.

KEY INGREDIENTS: Quaternized Keratin, Vitamins C + E + Panthenol, Aloe, Helichrysum and Nettle extracts.

INDICATIONS: ideal for rough-haired breeds. For external use only. To be used only on healthy skin.

HOW TO USE: distribute the sufficient dose of product on the previously wet hair, massage the skin vigorously and distribute on the coat, rinse with plenty of water.

Yuup!, a luxury Italian pet grooming, skincare and cosmetic goods company arrives in the US with its full line of extraordinary professional grooming line and consumer offering for the pet market. 

Founded in 2011 Yuup! developed from Cosmetica Veneta, an Italian premium human skin care, cosmetic & hair care laboratory company specializing in luxury formulations for leading industry-known private labels worldwide.  

With years of industry experience, access to premium ingredients, formulations and skin and hair expertise, Yuup! Created a full line of exceptional professional and consumer products for dogs and cats that continue to exceed some of the most rigorous certifications in the industry. Recognizing the need for a scientific-backed beauty approach within the grooming segment, Yuup partnered with top groomers in Europe to create professional grooming product formulas and the prestigious Yuup! Grooming Academy.  This Academy produces and connects professionals worldwide with a program that educates and shares industry know-how from the best of the best in the grooming industry.

Simply put, Yuup! develops products and connects grooming professionals that make our pets exceptionally beautiful.